Why Make Safety Fun?

July 29, 2014 Dave Weber No Comments

 

Hawk-hi-res-Head-Shot2

. . . because it is a powerful key to getting employees involved in your safety program.

 

It’s a shame that safety programs, particularly the training and communication elements are notoriously boring.  There’s no need for it, because humans have a deep and powerful drive to remain safe.  They will pay attention to safety and health promotions in all their forms provided they are pleasing to the senses.  Go one step further and make your safety program fun and not only will they pay attention but your employees will want to get involved!  I’ve seen it happen dozens of times.

When you make your safety meetings, training sessions, annual safety days, etc. fun you’ll get spectacular results. (Fun in this context isn’t the same as play.  The word fun means “energetic enjoyment.”)  Here are three tips:

  • Always lead with benefits.  People don’t care about company rules or statistics nearly as much as they care about themselves.  Everyone wants to know what’s in it for him or her.  Early on in your safety messages and sessions tell why this is going to benefit your audience.
  • Appeal to the senses. How do the big promotional firms get us to buy things?  Not with logic.  They use emotional hooks. That’s what you should do too, because it works.  Too often safety promotion is no more than long strings of logical (and boring) ideas.
  • Find out what other companies do.  Only don’t limit your search to your own industry.  You may have run out ideas on how to spice up your safety program but I promise you there are thousands of new tactics out there.

Making safety fun not only helps get your employees involved in your safety program, but it will improve your profits by reducing accidents—always a good thing.

 

Richard Hawk (see above photo) is the guest author who wrote this article.  He is a professional speaker, consultant and author who specializes in helping safety leaders around the world “Make Safety Fun” and inspires employees to develop habits that help them focus better. Check out his website (www.makesafetyfun.com).  While you’re there be sure to sign up for “Safety Stuff.”

 

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